Collections: Jason Dike's Coats

Everyone's obsessed with something and our Collections series highlight a few of our favourites. Today, we explore Jason Dike's coat addiction. Now, Jason is a stylish chap who tends to avoid the limelight, preferring instead to focus on unearthing well crafted menswear labels from across the globe or featuring the latest product releases from our favourite brands for Selectism, Gentleman's Corner and Esquire. Whenever we see him around town, we never fail to admire his coat so we invited ourselves around to Casa de Menswear (Jason shares a flat with Daniel Jenkins) to rummage through his collection. Below is an introduction from the man himself followed by plenty of coat shots and we take a closer look at a few of his favourites...

"Before I was asked to take part in this post I didn't think I had that many coats. In fact, up until I was in conversation with someone who was lamenting their coat addiction (they had 12, at that point I had 15 and thought that wasn't enough) that I realised it. I'm now at 17 (and that's not counting the coats in storage) and I still think that isn't enough. What I like about coats is that they're the easiest way to change an outfit, put on a field blazer and you're instantly sharper, put on a varsity jacket and you're instantly sporty. I could prattle on, but put it this way: I'm a lazy dresser who prefers putting his clothes on and forgetting about them, so a good coat is an essential."

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Jason's collection currently stands at seventeen coats and he still wants more! We decided to cover his bed with a handful at a time before taking a few detail shots...

Now, having offered a cross section of his collection, we could not resist taking a look at how he wears a few of his favourites and to learn the stories behind them. What follows are his descriptions of seven of his well loved treasures...

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The one that makes an impression

Stutterheim coat, SNS Herning Cardigan, vintage shirt, APC Jeans

I've needed a raincoat for the longest time, so when the opportunity came to get this Stutterheim coat I couldn't turn it down. It's extremely white, but I like that about it. And it's properly waterproof so I can just throw this on when it starts chucking it down. I didn't know it, but it looks like I've always wanted to subconsciously look like a stylish lab technician.

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The one that's a trusted favourite

Lou Dalton Coat, COS Jumper, vintage shirt, APC Jeans

I got this a while back after raving about it in Selectism (this will be a recurring theme in this post) and deciding I needed one for myself. When I first got I wore it just about every day and I liked when people's expressions went from 'what's that coat, it's amazing!' to 'oh god he's wearing that coat again' after seeing me a few times in a row. I'm also pretty sure Lou Dalton did a double take of me when she saw me wearing it one time, which must be a weird moment for designers. It's one of my favourites, mainly because I can wear it with several things in my wardrobe with little thought (like I said, I'm a lazy dresser).

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The one that's worn all the time

APC Parka, Levi's Vintage denim jacket. COS Jumper, vintage shirt, Norsea Denim

Remember what I said about recurring themes? I also raved about this coat on Selectism and promptly forgot about it. Then sales season came around and I found this one in Liberty for an absolutely ridiculous price. And, seeing as there was nearly a full rack of them, I'm sure no one loved the colour purple as much as I do. Their loss, I got this for a steal and haven't looked back since. It's great for wearing in the spring with just a shirt and good enough to wear with multiple layers like I'm doing in this shot.


As for the denim jacket, I've wanted a well worn one for a while. I've been searching but the colour's usually a bit too dark for my liking, so I gave them a miss. It took a while but I finally got one from Beyond Retro when I bumped into Jason Jules and he pointed out some big E numbers. I'm not gonna turn down sage advice, so I bought one of them.

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The one that helps me look a bit sharp

Casely-Hayford for John Lewis Field Blazer, Uniqlo white oxford, COS chunky knit, APC denim

Despite having umpteen coats, to date I only have one blazer, a corduroy number that needs tailoring. Luckily I managed to get hold of this CH for JL number and it's now the easiest (and only) way for me to look sharp. The smart blazer is such an exact science that I've been putting it off until I can really afford it but this fits supremely well. It leaves just the right amount of cuff, fits well on the shoulders and isn't restrictive when buttoned up.

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The one that's very, very, very warm

And-I Peacoat, Howlin for Morrison Fair Isle jumper, White Uniqlo shirt, APC Denim

Writing for the outlets I do means that I use terms like 'essential' far more than needed. But a good warm winter coat is an essential, or staple if you wanna rack up the fashion cliches. This one's from And-I and it's ridiculously warm - I don't think I can overstate this. I can only wear it from late November to January (and I'll still sweat on the underground) and the rest of the time it lays in hibernation. The pocket in the back and random button up top is what makes this special.

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The newest one

Vintage coat, Howlin by Morrison fair isle jumper, White Uniqlo shirt, APC denim

This is my newest purchase and I like it because I don't know what it is. It looks like it started life as a bomber and someone decided to extend it into a longish coat with a shawl collar and ribbed cuffs. Whatever it is, it looks nice and fit me straight off the rack. I just have to work on getting rid of the vintage funk smell and it'll be good to go.

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